Personal branding
Personal branding is the process of managing and optimizing your name for public presentation. By opening Google in incognito mode, you can find your name and variations of your name and see how you personally will appear in a search. Here’s how your personal brand will appear in search:
The process of creating an image on the Internet is very important on a personal level. People closely cooperate with each other and establish numerical connections and relationships for the development of their business.
Consider some of the benefits of an organized personal brand:
- Creating a good reputation and authority. A large number of regular customers.
- Gaining trust from your visitors.
- Exchange of ideas.
- Effective work.
- Recognition in the market niche.
Moreover, you can make your name recognizable and make it work effectively for your online business. Today we want to show you the top 10 ideas that will help you optimize your personal brand.
- Identify an area of your knowledge in which you consider yourself an expert and share your expertise with others.
Have you asked yourself: “Why are you standing behind others?”
Because you want to be an expert in all areas. Identifying your special area of expertise will help you succeed and stand out from the crowd.
Before determining the expertise where you want to be well known, you should have a general understanding of such concepts as: “Marketing”, “Search Engine Optimization”, “Health” and others, in order not to be squeezed by competitors in the future.
It’s better to find something specific that will be important to your potential audience.
No need to discover something that is already popular. You should focus on those topics in which you are most interested.
- Work well on your social media accounts and try to increase your followers.
The truth is that social media is a good source of organic traffic and building your personal brand.
Let Google know you exist! Add more details to social profiles such as: Facebook, Twitter and Google +. If you keep your profile logical and clear, it will help you get found in search and build a big picture of you.
Here are some useful tips on how to achieve this:
- Use a consistent name across all social networks. Try to avoid using nicknames and short names. First and last name is a fairly common standard in social networks. Do your best to use the same name on the most popular social channels.
- Stick to the same photo on your social media accounts. If you want to succeed in personal branding, create an attractive image that is easy to remember. This will create a good impression on other users. If you want to change your phone on social networks, make sure you change it on other social profiles as well.
- Share unique and engaging content. Interesting headlines work well on social media. Post information about yourself, something like: education, location, work. Facebook and Twitter request this information to learn more about you. Twitter works well with a good bio.
- Create an elegant design for your social media profiles. Add an attractive color palette and a professional logo. Try to limit the font menu.
By searching Google, you can find many different social profiles that can be good examples of how to create the perfect social profile.
- Use your own slogan and make your business known.
In fact, a lot of companies tend to have their own tagline, while self-employed people don’t really care about it.
Well-crafted and recognizable slogans can inspire admiration and suggest that it would be good to do business with your business.
Personally, I like the slogans of Nike and Apple:
- Nike – Just Do It
- Apple – Think Different
It is easy to remember and describe these companies. Make sure your slogan can convey something about your company. Just think about how you want people to interact with you. You can place some jokes and humor that could be effective and original and, at the same time, easy to remember.
- Write killer content to increase your online presence.
Once you define your expertise, it’s time to create your personal branding. Writing and publishing engaging articles is a good way to build credibility, increase your site’s ranking, and show your expertise.
- When people search for information, they want to get something useful and informative.
- Try to be as unique as possible, use fresh facts and statistics, and share information only from reliable sources with your content.
- Focus on quality, not quantity.
- Where to post your epic content?
- You can easily start your blog or news section and update it on a regular basis.
- The more often you post something, the more search traffic you will receive (assuming your content is of high quality).
One of the most effective ways to get quality articles while building your own branding is to guest post on trusted and well-known blogs that are relevant to your niche.
- Keep track of all mentions of your brand and always “be afloat”
Building your personal brand is important to know what other people think about you and what you do. Monitoring all mentions of your brand is something you need to do all the time and respond quickly to people.
According to research, 53% of users who mention you want a quick response within an hour. Of course, this seems impossible. But it might be a good rule of thumb to respond to all mentions within 24 hours.
As soon as you receive a comment about your brand, try to respond quickly. This will not only enhance your personal brand, but will also create strong connections with your followers.
